Much of the meteoric rise of sneaker culture is undeniably credited towards collaborations, for which brands scaled down their scope and teamed up with some of the most legitimate and locally cherished sneaker boutiques, as well as artists. Unlike today, where being part of a curated network of retailers and labels was considered the only prerequisite for the opportunity to color up a sneaker, the earliest unions - generally from 2000-2005 - were the product of organic street credibility and rec...
Much of the meteoric rise of sneaker culture is undeniably credited towards collaborations, for which brands scaled down their scope and teamed up with some of the most legitimate and locally cherished sneaker boutiques, as well as artists. Unlike today, where being part of a curated network of retailers and labels was considered the only prerequisite for the opportunity to color up a sneaker, the earliest unions - generally from 2000-2005 - were the product of organic street credibility and rec...
Share this Article
Recommended